A lot of business owners tend to get the wrong idea about Search Engine Optimization (SEO), and how it can help their websites. Years ago, when every web page in your site was built by hand, your web developer had a dramatic impact on the search engine performance of your website. But today, the complete opposite is generally true – Content Management Systems (CMS) tend to have fantastic optimization for search engines BUILT-IN. This puts more of the burdon and responsibility of search engine performance on the website owner/author, and less on people actually coding up your website.

More details after the jump

Can more be done beyond writing good content to help your site’s traffic? Aren’t there little secret tweaks that can be done to your site’s code to make it come up higher in Google and other search engines? Well, sure. But it doesn’t work like it did in the past.  Years ago, you could focus on a dozen or so key strategies to optimize a website for search engines. But those key elements (i.e. page titles, heading tags, link titling, sitemaps, etc) are now just considered best practices, and are generally built-into the CMS that your site runs on. So it then becomes a garbage-in = garbage-out type of thing in regards to your content’s quality, uniqueness, and frequency of updates. Choosing the right mix of keywords, using analytics, and managing content in a more proactive way are crucial to your website’s performance, yet most companies are too lazy to do this work.

There ARE other things that can be done to help SEO, but they are tedious, take a lot of work, and may still not make your website come up higher. Why? Because instead of a dozen main things that Google and other engines look at, they are now looking at HUNDREDS of aspects of your pages, including traffic, age, inbound links, page speed, and off-page SEO factors that a small business owner can’t easily change. What is the easiest way to hit all of those attributes at once? Write good content. There is a lot more to it, but it isn’t just keywords any more. We tell our customers all of the secrets to help with this.

But business owners don’t want to hear that there isn’t some magical SEO trick. In their mind, there MUST be a magic silver bullet that will make their website come up high in Google results. All they need to do is find the right developer to make that happen. This myth is the reason why there are countless search engine optimization, search engine marketing, campaign management, and other firms out there that will take your money, promise the world, and they won’t back their services up with guarantees of any kind. It is simple supply and demand. And from time to time, these firms call us to work on their client’s websites, and in 5 minutes we can tell that they don’t know much at all about SEO. They are simply selling hype. And people are buying it, so they churn through their dissatisfied customers with no end in sight.

Mark my words, as we move from the Information Age (relying on geeks) to the Participation Age (creating your own voice online with content), search engines will continue to show “live” results for websites that have a pulse. So your website beterr be “alive”. Also, just because you might get some traffic with a higher search engine result, that doesn’t MAKE PEOPLE BUY. You still need a well-designed website that has the necessary design features and applications that help people to use your website. It takes time, management of the site, analytics, and a strategy.

We are great at SEO. It is built into all of our applications. But instead of looking for a keyword strategy that might get you a few more hits, we would rather help you to design an online marketing plant that will get you more SALES. Sales beats HITS any day of the week.

Today I relaunched my real estate portal at Delaware.com. The portal now includes an expanded real estate search that includes all real estate listings in both the TrendMLS database, and the Offutt database that serves Sussex, County Delaware. The site is updated daily, and has over 60,000 homes. You can search by city, and also by neighborhood to view comparisons of listings that you are interested in. The site also includes virtual tours of properties, and you can search those as well. If you are a licensed Realtor, I can put this technology into a site for you. I will continually add new features to the site to make it the leading real estate site for the state of Delaware.

Free Delaware Business Directory Also Launched

I also launched a local web directory, where you can add your business for free. Simply go to the site and add your web site to the directory for free. If you opt to pay for a premier listing, we have included additional categories that you can be listed under, and there are additional search engine optimization fields that will help to direct traffic to your web site. Premier listings allow a logo, and they show at the top of each category.

I purchased the Delaware.Net and Delaware.com domains about 7 years ago, and I used the Delaware.Net domain for our web development company, and I’ve always had a plan to use the Delaware.com domain for a local portal. That plan is being put into motion as I write this post.

The real estate directory is but one of many features that are going to be launched in the site this spring. For example, this week we plan to launch a business directory CMS module that will contain thousands of Delaware area businesses when it launches. Our new Content Management System that just launched also feeds into the Delaware.com portal. This means that area businesses will be able to post jobs, syndicate their products, and market their businesses in new ways – AUTOMATICALLY.

Combined with our exceptional Google Search Engine Optimization (SEO) work that we perform for our clients, we can now provide our local clients a Delaware-Centric portal that will greatly enhance their local marketing efforts. With our best-possible local domain name (Delaware.com), our cutting-edge database applications, and our reasonable advertising pricing, we feel that we can offer a much better value than other Delaware-area portals.

If you are interested in marketing your company on Delaware.com, or if you have a question about the new portal, post a response below and I will answer your questions.