John McKown: President of Delaware.Net, Inc.
OK, this is a very basic, but powerful tip that will improve your web site’s performance. It is a problem that I see over and over and over again with web sites that prevents your customers from using your web site. It’s a problem that I have seen on very prominent web sites, and also very basic web sites. It is a very easy problem to fix, and yet many people don’t know that they have this issue.
A friend of mine sent me a link to a web site that said that one of my domain names was worth a lot of money. It was quite entertaining. You can enter your domain name and it will tell you the general value based on its length, and whether it is a TLD (.com, .net, .org). It also checks Archive.org to see how long the domain name has been in use, since this can also have an affect on how search engines will rank the domain name.
Choosing your domain name for your business is a very important decision, and it is the first step towards your online precense. Once you start to advertise your domain name, your customers will bookmark it. You can and should use the same domain name for both your web site AND your work email. Domain-based email addresses are one of the reasons why most people first register their domain names. Even before you are ready to build a web site, you can begin to use your domain name for email right away. This makes you look way more professional than using the free email address that is given to you by your Internet access provider. Also, if you change ISPs, your will still be able to use your own domain-based email addresses, no matter who your ISP is.
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