John McKown: President of Delaware.Net, Inc.
I was asked whether I have Google Adwords experience by a trade group, so that I could share some tips about selling AdWords management as a service. Sure, I do have some Google adwords experience. But I also have tremendously more Search Engine Optimization (SEO) experience.
2007 is our best year ever for R&D
In late 2006 and into 2007, I hired a bunch of new talent for Delaware.Net, and we also improved our internal web development process greatly. This was due to customer demand for more responsiveness from us, and I am happy to say that we achieved this goal. The new team and our business plan is literally transforming our company and taking us to a whole new level.
We’ve made a ton of progress with our Store-Logic Ecommerce platform this month, in preparation for our launch of our next version of our commerce and CRM platform.
A friend of mine sent me a link to a web site that said that one of my domain names was worth a lot of money. It was quite entertaining. You can enter your domain name and it will tell you the general value based on its length, and whether it is a TLD (.com, .net, .org). It also checks Archive.org to see how long the domain name has been in use, since this can also have an affect on how search engines will rank the domain name.
$3750 to be exact, is the amount of money I saved a customer this week because she almost got taken by an internet scam artist. It wasn’t Google (the company) that was scamming her, it was someone claiming they could get her high in Google’s search results. Read the whole story after the jump.
A customer called me today and asked this question: “why is my error page in my web site my consistently #1 ranked page in my web site?”. This is a great question. Before I answer it, I should point out some important facts about this customer’s web site.
Traditional SEO work involves tweaking a web site’s code so that Google ranks the site higher in the free organic ranking area of search results.
So far I have not been impressed with the companies that do this work full-time in our area. They all seem to be focused on getting rich via maintenance fees than actually innovating and providing real results for our customers. Since we built our store engine and it has some SEO already in it, we are really the best choice for ecommerce seo for our customers. For this reason, we are going to start to formally offer SEO services at Delaware.net. For our ecommerce customers, this is a no-brainer service.
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Any decent web designer knows what CSS is. But most have a hard time really adopting it. I think this is due to a few reasons.
Choosing your domain name for your business is a very important decision, and it is the first step towards your online precense. Once you start to advertise your domain name, your customers will bookmark it. You can and should use the same domain name for both your web site AND your work email. Domain-based email addresses are one of the reasons why most people first register their domain names. Even before you are ready to build a web site, you can begin to use your domain name for email right away. This makes you look way more professional than using the free email address that is given to you by your Internet access provider. Also, if you change ISPs, your will still be able to use your own domain-based email addresses, no matter who your ISP is.
Yesterday I had the pleasure of speaking about ecommerce at the second annual MegaBizFest show in Wilmington, Delaware. This show is for minority-owned and women-owned businesses. I had a great time and had no problem filling my TWO HOUR presentation with information to help entrepreneurs get going with ECommerce. If you attended this show, and would like to have the presentation, send me an email. Thanks!
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