Building Better Web Sites

John McKown: President of Delaware.Net, Inc.

Archive for the ‘Internet Marketing’ category

Do you lose pre-paid domain money when you change hosts?

November 29th, 2009

I got this email inquiry from a potential customer yesterday:

Comments: I recently started a website with (deleted name of host) which is a do-it-yourself web hosting site. After a week or so, I think I’m about ready to throw in the towel! The problem is that I’ve paid for my domain for the next 4 years!! Can you all build my site through the existing host so I don’t lose my money? I want a great website at an affordable cost (I’m sure you’ve never heard that before!)

I work in the area and could stop by your office at some point. My website is (deleted)

Thanks,

(name deleted)

See my reply after the jump.

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Posted in Domain Names, Web Hosting

Tags: domains hosting

15 ways to tell if you are ready for ecommerce

August 2nd, 2009

Anyone can setup an ecommerce store online. There are many ways to post products for sale in minutes, even using sites like ebay. I speak with people that want to sell products online every day. While many people want to make lots of money and come up high in Google, most of them aren’t ready to commit the time and resources that a true ecommerce store takes. Those who understand the demands and that are willing to commit the resources are the ones that have the most success.

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Posted in ECommerce, Internet Marketing, Search Engine Marketing, Search Engines and SEO, Web Design, Web Development

Tags: ECommerce seo strategies success

The Long Tail – A Secret Behind SEO Dominance

March 26th, 2009

Here is one of the plays that comes right out of my Search Engine Optimization (SEO) playbook. This tip should make you more money with your website, but it also unfortunately takes more work for you to implement. This technique is one of the tips that high performance website owners use to dominate Google.

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Posted in Articles, ECommerce, Internet Marketing, Real Estate SEO, Search Engines and SEO, Team-Logic CRM, Web Developer Tools, google

Tags: google pagerank keywords long tail search engine optimization seo tips seo tricks

Realtors using Blogs, Facebook, and Google for fun and profit

February 19th, 2009

We are in the Web 3.0 world now. Realtors are just starting to get it, but most of them don’t get it. Not all of it. Not yet.

It took a while, but Realtors are finally coming around to Web 2.0, Web 3.0, social networking, whatever you want to call it. It is becoming clear to Realtors (finally) that building a website and waiting around for Google to find it simply doesn’t work. This is a good thing! It means that they are waking up to the reality that we are LEAVING THE INFORMATION AGE and that we are ENTERING THE PARTICIPATION AGE. While this is a positive step, and Realtors are using more of these social solutions online, many see them just as a tool for profit instead of a tool for SHARING THEIR KNOWLEDGE and building credibility.

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Posted in Articles, Blogs and Blogging, Email Marketing, Facebook, Internet Industry, Local Delaware, Real Estate SEO, Real Estate Web Design, Search Engine Marketing, Search Engines and SEO

Tags: Blogs and Blogging Facebook Realtor SEO

SEO Tips – Register your domain name for 3+ years

November 3rd, 2008

A prospective customer came in to see me today, and right away I found several things in their website that were holding them back from better search engine results and sales. One of the first things that I do when I evaluate a website is to look at the domain name registration of the domain name. The most glaring thing I found right away was that their domain name was about to expire in TWO MONTHS. This is most likely having a negative affect on their Search Engine Optimization (SEO).

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Posted in Domain Names, Real Estate SEO, Search Engines and SEO, Web Development

Tags: Domain Name Resistration seo

I am leaving Comcast for Fios at my new house

August 31st, 2008

I’ve never really been a fan of Comcast since day 1. Their lack of customer support is legendary, and here in Delaware, you can’t call them 24×7 even for billing. Now, Comcast just announced that they will be placing speed limits on their residential customers. The New York Times has an article on it today.

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Posted in Internet Marketing, My Dream Home, Web Developer Tools

Tags: comcast fios home verizon

10 uses for old domains to increase SEO Value

July 7th, 2008

If you are like me, you might own more than one domain name that you can use for your websites. What you may not have known, is that Google rewards the older names that you aren’t using for your website. Over the past year, we have noticed that Google is rewarding domain names that are older with a higher Google Pagerank. This is important, because the Google Pagerank variable can be thought of as a multiplier that use used against the keywords in your website for relevance to the terms in your site.

What does all that mean? It means that your older domains could possibly come up higher in Google, and that you should consider working some of your older domain names into your marketing plan.

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Posted in Blogs and Blogging, Domain Names, Internet Marketing, Real Estate SEO, Search Engines and SEO

Tags: domains google pagerank seo

Delaware.Com Real Estate Portal Launched

May 5th, 2008

I just launched a new real estate portal on Delaware.com. The new real estate search engine for Delaware includes all homes in both Delaware area MLS databases. This allows us to offer a local real estate search that covers ALL of the available homes in Delaware. Each morning, we syndicate over 60,000 homes into our databases. With newer XML-based MLS data being integrated, we will expand this database even further.

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Posted in Delaware.Net, Inc., Delaware.com, Internet Marketing, Local Delaware, Real Estate SEO, Real Estate Web Design, Search Engines and SEO

Delaware Expo Trade Show – A Huge Success

March 6th, 2008

Three years ago, I came up with an idea to get a little more local exposure for us, and to also help out area chambers of commerce. The idea was to have a business-to-business (B2B) trade show, where businesses that sell to other businesses could mix and market. On March 5th, we held our third one. It went great!
Thanks to all of our customers, friends, and partners that attended the Third Annual Delaware Expo Trade Show. The weather was perfect yesterday and we had over 1,000 attendees at the show. The exact number was close to 1,200. Our show is now the largest business-to-business networking event in the state of Delaware, with over 120 exhibitors. We got a lot of positive feedback on the show, and some ideas that we will use to make the 2009 show even better.

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Posted in Internet Industry, Internet Marketing, Local Delaware, My Presentations, Search Engines and SEO

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