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	<title>Building Better Websites &#187; Uncategorized</title>
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	<link>http://www.johnmckown.com</link>
	<description>The Blog of John McKown - President of Delaware.Net and Motorcyclist</description>
	<lastBuildDate>Thu, 15 Dec 2011 19:17:42 +0000</lastBuildDate>
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		<title>Google blocking referring URLs with SSL</title>
		<link>http://www.johnmckown.com/google-blocking-referring-urls-with-ssl/</link>
		<comments>http://www.johnmckown.com/google-blocking-referring-urls-with-ssl/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 15:05:18 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[ssl]]></category>

		<guid isPermaLink="false">http://www.johnmckown.com/?p=630</guid>
		<description><![CDATA[This is bad news for SEO and analytics, as it will be impossible to see what words your visitors searched on in Google when they leave Google results and come to your website. Google is doing this to &#8220;protect privacy&#8221;, &#8230; <a href="http://www.johnmckown.com/google-blocking-referring-urls-with-ssl/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This is bad news for SEO and analytics, as it will be impossible to see what words your visitors searched on in Google when they leave Google results and come to your website. Google is doing this to &#8220;protect privacy&#8221;, but my feeling is that they are doing this so that you will only be able to get their referring analytical data from their analytics products, or perhaps if you pay them for the data. For now, the data will be blocked.</p>
<p><a title="Full Article" href="http://searchengineland.com/google-to-begin-encrypting-searches-outbound-clicks-by-default-97435">http://searchengineland.com/google-to-begin-encrypting-searches-outbound-clicks-by-default-97435</a></p>
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		<title>SEO Realities (Funny Video)</title>
		<link>http://www.johnmckown.com/seo-realities-funny-video/</link>
		<comments>http://www.johnmckown.com/seo-realities-funny-video/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 20:18:33 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Adobe Dreamweaver]]></category>
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		<guid isPermaLink="false">http://www.johnmckown.com/?p=530</guid>
		<description><![CDATA[ViagraViagra online A lot of business owners tend to get the wrong idea about Search Engine Optimization (SEO), and how it can help their websites. Years ago, when every web page in your site was built by hand, your web &#8230; <a href="http://www.johnmckown.com/seo-realities-funny-video/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><!-- ~~sponsor~~ --></p>
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<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="390" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value="height=390&amp;width=480&amp;file=http://newvideos.xtranormal.com/web_final_lo/2742c820-e7b7-11df-81d0-003048d69c21_24.mp4&amp;image=http://newvideos.xtranormal.com/web_final_lo/2742c820-e7b7-11df-81d0-003048d69c21_24.jpg&amp;link=http://www.xtranormal.com/watch/7560357&amp;searchbar=false&amp;autostart=false" /><param name="src" value="http://www.xtranormal.com/site_media/players/jwplayer.swf" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="390" src="http://www.xtranormal.com/site_media/players/jwplayer.swf" flashvars="height=390&amp;width=480&amp;file=http://newvideos.xtranormal.com/web_final_lo/2742c820-e7b7-11df-81d0-003048d69c21_24.mp4&amp;image=http://newvideos.xtranormal.com/web_final_lo/2742c820-e7b7-11df-81d0-003048d69c21_24.jpg&amp;link=http://www.xtranormal.com/watch/7560357&amp;searchbar=false&amp;autostart=false" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>A lot of business owners tend to get the wrong idea about Search Engine Optimization (SEO), and how it can help their websites. Years ago, when every web page in your site was built by hand, your web developer had a dramatic impact on the search engine performance of your website. But today, the complete opposite is generally true &#8211; Content Management Systems (CMS) tend to have fantastic optimization for search engines BUILT-IN. This puts more of the burdon and responsibility of search engine performance on the website owner/author, and less on people actually coding up your website.</p>
<p>More details after the jump</p>
<p><span id="more-530"></span></p>
<p>Can more be done beyond writing good content to help your site&#8217;s traffic? Aren&#8217;t there little secret tweaks that can be done to your site&#8217;s code to make it come up higher in Google and other search engines? Well, sure. But it doesn&#8217;t work like it did in the past.  Years ago, you could focus on a dozen or so key strategies to optimize a website for search engines. But those key elements (i.e. page titles, heading tags, link titling, sitemaps, etc) are now just considered best practices, and are generally built-into the CMS that your site runs on. So it then becomes a garbage-in = garbage-out type of thing in regards to your content&#8217;s quality, uniqueness, and frequency of updates. Choosing the right mix of keywords, using analytics, and managing content in a more proactive way are crucial to your website&#8217;s performance, yet most companies are too lazy to do this work.</p>
<p>There ARE other things that can be done to help SEO, but they are tedious, take a lot of work, and may still not make your website come up higher. Why? Because instead of a dozen main things that Google and other engines look at, they are now looking at HUNDREDS of aspects of your pages, including traffic, age, inbound links, page speed, and off-page SEO factors that a small business owner can&#8217;t easily change. What is the easiest way to hit all of those attributes at once? Write good content. There is a lot more to it, but it isn&#8217;t just keywords any more. We tell our customers all of the secrets to help with this.</p>
<p>But business owners don&#8217;t want to hear that there isn&#8217;t some magical SEO trick. In their mind, there MUST be a magic silver bullet that will make their website come up high in Google results. All they need to do is find the right developer to make that happen. This myth is the reason why there are countless search engine optimization, search engine marketing, campaign management, and other firms out there that will take your money, promise the world, and they won&#8217;t back their services up with guarantees of any kind. It is simple supply and demand. And from time to time, these firms call us to work on their client&#8217;s websites, and in 5 minutes we can tell that they don&#8217;t know much at all about SEO. They are simply selling hype. And people are buying it, so they churn through their dissatisfied customers with no end in sight.</p>
<p>Mark my words, as we move from the Information Age (relying on geeks) to the Participation Age (creating your own voice online with content), search engines will continue to show &#8220;live&#8221; results for websites that have a pulse. So your website beterr be &#8220;alive&#8221;. Also, just because you might get some traffic with a higher search engine result, that doesn&#8217;t MAKE PEOPLE BUY. You still need a well-designed website that has the necessary design features and applications that help people to use your website. It takes time, management of the site, analytics, and a strategy.</p>
<p>We are great at SEO. It is built into all of our applications. But instead of looking for a keyword strategy that might get you a few more hits, we would rather help you to design an online marketing plant that will get you more SALES. Sales beats HITS any day of the week.</p>
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		<title>Been Busy!</title>
		<link>http://www.johnmckown.com/been-busy/</link>
		<comments>http://www.johnmckown.com/been-busy/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 18:23:32 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.johnmckown.com/?p=501</guid>
		<description><![CDATA[We are building website projects for quite a few new clients. We recently won website projects for municipalities in 4 different states, and things are going well. I have several articles that I am finishing up to post to the &#8230; <a href="http://www.johnmckown.com/been-busy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We are building website projects for quite a few new clients. We recently won website projects for municipalities in 4 different states, and things are going well. I have several articles that I am finishing up to post to the blog soon. </p>
<p>Here are some of the topics I am working on:<br />
- 50 tips for planning your website project.<br />
- Content strategies for website projects.<br />
- Planning your online store</p>
]]></content:encoded>
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		<title>iPhone coming to Verizon in June?</title>
		<link>http://www.johnmckown.com/iphone-coming-to-verizon-in-june/</link>
		<comments>http://www.johnmckown.com/iphone-coming-to-verizon-in-june/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 17:19:05 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.johnmckown.com/iphone-coming-to-verizon-in-june/</guid>
		<description><![CDATA[This website says that Verizon is currently testing a 4G version of the iPhone with 4G, multitasking, videochat, and a removable battery. http://hubpages.com/hub/The-NEW-iPhone-4G-Coming-2010]]></description>
			<content:encoded><![CDATA[<p>This website says that Verizon is currently testing a 4G version of the iPhone with 4G, multitasking, videochat, and a removable battery.  </p>
<p>http://hubpages.com/hub/The-NEW-iPhone-4G-Coming-2010</p>
]]></content:encoded>
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		<item>
		<title>Search Engine Friendly URLs Now in Our Applications</title>
		<link>http://www.johnmckown.com/search-engine-friendly-urls-now-in-our-applications/</link>
		<comments>http://www.johnmckown.com/search-engine-friendly-urls-now-in-our-applications/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 21:16:20 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[ECommerce]]></category>
		<category><![CDATA[Real Estate SEO]]></category>
		<category><![CDATA[Search Engines and SEO]]></category>
		<category><![CDATA[Store-Logic eCommerce]]></category>
		<category><![CDATA[Team-Logic CMS]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[SEF]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[Store-Logic]]></category>
		<category><![CDATA[team-logic]]></category>

		<guid isPermaLink="false">http://www.johnmckown.com/?p=382</guid>
		<description><![CDATA[We updated our Store-Logic and Team-Logic CMS applications to take advantage of a new way to handle page URLs, which will make our client&#8217;s websites come up higher in Google and other search engines. I posted an in-depth article about &#8230; <a href="http://www.johnmckown.com/search-engine-friendly-urls-now-in-our-applications/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We updated our Store-Logic and Team-Logic CMS applications to take advantage of a new way to handle page URLs, which will make our client&#8217;s websites come up higher in Google and other search engines.   I posted an in-depth article about how this works on our <a href="http://blog.delaware.net">company blog</a> today which <a href="http://blog.delaware.net/search-engine-friendly-urls-added-to-cms-and-ecommerce-software/">you can view here</a>.    These new SEO features will work right now for all existing customers that are using <a href="http://www.store-logic.com">Store-Logic 2.0</a> and <a href="http://www.team-logic.com">Team-Logic CMS</a>.   Call me for more information if you are interested in adding these latest generation applications for your website if it was built before August 2008.</p>
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		<title>Alternative to iTunes</title>
		<link>http://www.johnmckown.com/alternative-to-itunes/</link>
		<comments>http://www.johnmckown.com/alternative-to-itunes/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 02:55:25 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.johnmckown.com/alternative-to-itunes/</guid>
		<description><![CDATA[I installed an alternative to iTunes called VLC, and I love it. It is small, clean, has no spyware, no advertisements, and it loads super-fast. It also plays every major codec and streams Internet radio easily. You can download it &#8230; <a href="http://www.johnmckown.com/alternative-to-itunes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I installed an alternative to iTunes called VLC, and I love it. It is small, clean, has no spyware, no advertisements, and it loads super-fast. It also plays every major codec and streams Internet radio easily. You can download it <a href="http://www.download.com/VLC-Media-Player/3000-13632_4-10267151.html">here</a>. Why did I ditch iTunes? More after the jump.<br />
<span id="more-84"></span></p>
<p>First off, iTunes gets in my way too much at work. We built our own phone system for our office, which runs on Asterisk. It is great. One of the nice things about Asterisk is that it emails my voicemails to me as .MP3 files.  I can then listen to them on my smartphone, and also on my laptop right from Outlook. Since I have push email using Exchange, the SECOND I get a new voicemail on my phone at work, that voicemail shows up as an email on my smartphone &#8211; uber great for making me more responsive to customer voicemails.</p>
<p>The problem comes when I wish to open those .MP3 files in outlook, and the gigantic iTunes fires up to play them. What a pig of a program (iTunes).  iTunes if great if you live and die by your iPod, but when it is your default media player, it is too bloated for everyday work.</p>
<p>So VLC is great. Super lightweight.  If you want your media player to look nice, another alternative is the <a href="http://www.gomplayer.com/main.html">GOM player</a>, which is also very nice. It&#8217;s also nice to have some Internet radio links handy in your browser or Intranet, that will open VLC player and just start streaming. If you are new to Internet radio, check out <a href="http://www.shoutcast.com">shoutcast.com</a> to find stations that you like. You can then link to the stations directly as a bookmark and open them up in VLC.</p>
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