What is the “The Long Tail”?
The Long Tail has a detailed definition at Wikipedia, which goes into quite a lot of detail that gets a little bit too detailed, but the opening paragraph is useful for this discussion. It goes like this:

The phrase The Long Tail was first coined by Chris Anderson in an October 2004 Wired magazine article to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items, each in relatively small quantities. Anderson elaborated the Long Tail concept in his book The Long Tail: Why the Future of Business Is Selling Less of More (ISBN 1-4013-0237-8).

So we know that The Long Tail is a phrase that describes selling a large number of items, in realatively small quantities, that add up to be a large volume. In other words, the web makes it possible to sell a large number of items in small quantities, which when added up exceed the amount of more popular items that are sold. Amazon.com is an excellent representation of a company that sells way more unpopular books than it does popular books. The problem for Amazon, of course, is that it has to keep an incredible inventory of books in its inventory.

The point of the graph is that overall, Amazon.com makes more money (the yellow area) selling unpopular books overall, than it does selling popular books (the green area). This yellow area, is the long tail.

How does this help my website with search engines?
You probably thought I was going off track talking about books and Amazon.com, but I needed to explain that to lead you up to this next point. You and I can’t go out and build a warehouse and stock more books than Amazon.com, but there are things that are in virtually limitless supply that will help you sell online, and these are your keyword phrases and terms that your website contains. In other words, most website owners focus too much on a small number of phrases that they believe customers will enter into Google. The more popular phrases, or the first thing that comes into their mind, and they stop. If more time was spent focusing on a larger number of phrases and terms…. targeted words that coincided with each and every page in the website, they would have much, MUCH more success with less frustration. Lets take this further….

Focusing on Keyword Quality AND Quantity for SEO
Lets say that you are a Realtor. And you live in the state that I live in, Delaware. An you want to come up high in Google under “Delaware Real Estate”. So in your real estate website, you target the phrase “Delaware Real Estate” and you put it everywhere in your website. You might even hire an SEO guy to “optimize” your website to get that term in there everywhere. But nothing happens. You don’t really get a lot of traffic to your site, and when you search for this term in Google, you aren’t on one of the first couple of pages in search results. Something must be wrong with your website! Well, not really. It is more likely that something is wrong with your approach, because unless your website has an extremely high Google PageRank (discussed in a future blog post in detail), you aren’t likely to come up under that search term. So lets analyze why that might happen.

From the detail that Google gives us above, we can see above that 60,500 people searched Google for “Delaware Real Estate” in February 2009. The solid green bar also shows us that more than likely, quite a number of people are bidding on that term in Google’s AdWords system. This means that if you want to pay Google to have an advertisement under that term, you will probably need to budget into the thousands of dollars per month to both rank high in the paid listings, and have enough money to have staying power month to month. But lets face it – an individual Realtor won’t pay that. More people click on the free listings anyway, and since they are free, that is the place where Realtors want to be – at the top of of the organic (free) search results. It could also be argued that this term is too broad, so paying a premium for it or chasing it in your SEO might not be the best use of your time and money, since people that are searching for very broad terms are much less likely to be your ideal customer. This phrase (Delaware Real Estate), because it gets a significant amount of traffic, puts it into the green area of the graph, and it is not part of the long tail. Lets look at another phrase.

Now I did a search for “Dover Delaware Real Estate”. All I did is add the word “Dover” to the search phrase, making it 4 words long. You can see that Google shows “not enough data” for the month of February, but overall, they have statistics showing an average of 2,400 people per month that are searching for this phrase. Obviously this is a lot less people than the number that was searching for “Delaware Real Estate”. You can also see that not as many people are bidding up the value of the phrase, because the vague little green bar isn’t all the way full. If I were a real estate agent in Dover, Delaware, I would be targeting the crap out of this phrase. This phrase does not get a lot of traffic, but it is VERY targeted. There is also less competition for it, which is VERY important. It gets enough traffic to make it relevant to your website, so it should definitely be in there. More importantly than just including it, is WHERE you include it. Instead of being stuffed randomly throughout the website, it would make a lot of sense to make a page designed solely around this one term. The title of the page, the heading tag in the page, the content, the inbound text links, meta tags (not as useful, but not dead), and other attributes of that page should all have that term in it. This is where Delaware.Net shines, because we are very good at this, and we can automate much of it for you.

The Bottom Line
By targeting a larger volume of terms and phrases that are more specific, but less popular, will help you to cast a wider net with Google. Since there is less competition for larger word combinations, it is easier to dominate those phrases and come up number one. Understand that it is still sometimes worth the effort to target a two-word popular phrase, but as the popularity goes up, so does the work required to get noticed by Google for those popular phrases.

Action Plan For Using The Long Tail
Here is a “to do” list of things that you can do to use this technique in your website.

• Use Free Keyword Tools - There are a lot of tools online for generating keywords, and for researching keywords. You can get a good start on your own, but these tools sometimes expose ways that people search for your products that you are not aware of.
• Create a Larger List of Keywords – Don’t stop at 20 or even 50 terms. The more keyword research you do, the longer your list should be.
• Don’t Worry - You can always add more and more detailed keywords to your site as you go, but the sooner they get in there the better. Moving up in Google and changing your PageRank value can take months.
• Automate Where Possible - I mentioned in my example above that the Realtor should have a page in their site for ever city in their state. This could be done by manually creating each of those pages, or, it could be done by making a dynamic city page. In other words, one city page whose content changes on the fly, depending on how you link to it. Using this technique, I was able to make a page for every state in the country for a client in minutes. Be smart and plan this out with your web designer.
• Use Long-Tail Terms Everywhere – Google reads only what you give it, so these terms should exist in your links as well as your content. Also consider adding these tags to your image alt tags, and your link title tags.
• Add Pages – If you are able to add pages and content to your website on your own, then keep in mind that beside the cost of your time, those pages are free of charge to you. So the more content that you put into your website the better. This doesn’t mean that you should indiscriminately add pages and pages that have nothing but keywords in them. If you aren’t able to add pages and content to your website on your own, then consider adding a Content Management System (CMS) to your website. Almost every site we build now contains a CMS system so that clients can add and edit content on their own.
• Ecommerce Tricks
  
  • Informational Products- If you have an ecommerce store, then you should be able to add detailed descriptions of products, and also have the ability to add informational pages. In other words, it is possible to add pages into an ecommerce store that behave as articles, even if they are within a product page. In our store engine, we built the ability to hide the checkout and “add to cart” icons on certain pages. We call those pages “informational pages”. This was done so that customers can embed articles into the product catalog.
  • We also created “informational options”, which allows customers to add keyword-laden instructions into the options area of the product pages.
  • Always mix up your keywords in your custom page titles. The page title is the text that appears at the top of your browser window, and this can be edited on each product page. Instead of using the same keywords over and over in your store, add a custom title that reflects the make, model, part number, and keywords that reference each product.
• Blogs – If you are an expert at what you do, then you should add a blog to your site. Most importantly, you should keep it updated. Blogs are an easy and inexpensive way to add supplemental content to your website. I charge only $50 a year to host a blog, and there are free alternatives online as well. Blogs can exist as a site on their own as well, like this one. Adding articles to your blog that have long-tail phrases in them are very helpful.
• Add Product/Services Pages – get into detail about what you do, so that you can have more rich content in your site.
• Use Tagging Features – Blogs, Ecommerce Stores, and our new CMS system contain the ability to add keyword tagging links to each page. Use this feature to mix up how you are describing the content in your site. If you don’t know what this is, please ask me.

Problems with The Long Tail

• More Keyword Research is Required- Leveraging this technique requires more research time to find phrases that work. There are many resources online for generating keywords and phrases. You can’t be effective by only using one tool, so you see why this takes a lot of time. I can steer you in the right direction if you want more information on them.
• More Pages Need to Be Built – You might need a page for every city in your county if you were a Realtor that was following my example above. Also, you would need to know another dozen tricks or so for how to add those words in your site the right way. Many website owners forget that traffic can come from Google to one of your deeper pages (not your home page). So each page should be a little bit different and highly targeted to a small group of phrases, instead of stuffing lots of phrases into one page.
• There are Exceptions – Landing number one on a popular phrase can make you rich. I have seen it happen. But since Google shuffles up the index from time to time, that easy money can quickly vanish. Having a larger catalog of terms in your website that you target is like balancing your stock portfolio.
• It Requires Time – If you aren’t looking at your traffic reports and your inbound link performance from search engines, then you have no basis for measuring your performance. If you want to experiment with strategies like this one, you have to schedule monthly reviews of your traffic, to make sure that it is working for you.
• Fresh, Unique, Targeted Content is Still King – This isn’t what most website owners want to hear, but it is the truth. Search engines like fresh content. Stuffing your website with terms and walking away from it won’t necessarily help you in the long run. You should instead focus on how to adapt the long tail strategy into your overall strategy of adding and updating content in your website in an ongoing way.
• There is More – A solid website that has a solid SEO effort involves work in a lot of areas, so this is in no way a magic bullet.

I hope that this article will help you better optimize your website content better, and help you focus more on what will help you to get noticed. If you have questions about this article, or you have a related question, please reply using the comments under this post. I promise to answer every one.

It took a while, but Realtors are finally coming around to Web 2.0, Web 3.0, social networking, whatever you want to call it. It is becoming clear to Realtors (finally) that building a website and waiting around for Google to find it simply doesn’t work. This is a good thing! It means that they are waking up to the reality that we are LEAVING THE INFORMATION AGE and that we are ENTERING THE PARTICIPATION AGE. While this is a positive step, and Realtors are using more of these social solutions online, many see them just as a tool for profit instead of a tool for SHARING THEIR KNOWLEDGE and building credibility.

Web 1.0, Web 2.0, Web 3.0. What does it all mean?

Web 1.0 was the “information age”. In regards to the web it was from 1995-2001. Building your website, getting a domain name, and having a presence with email were about all a Realtor could do with Web 1.0. Adding meta tags to your website and some other formatting is what web designers did to get you found on search engines. There were a LOT of search engines back then. Today there are just a few. The old meta tag days are gone forever. It will never again be that easy to spoof search engines and become #1 on Google with a meta tag or even a blog post.

Web 2.0 is about shared content, online applications, and syndicating content. It was also about mashups and the new nature of syndicating, cataloging, and making data discoverable by using tagging to create a more democratic search. Mainly, it was about applications and new ways of posting and sharing data. For Realtors it was the MLS systems, blogs, photo sharing sites, and other websites that are now indispensable tools for Realtors.

Web 3.0 (to me) is about relationships. It is the “participation age”. It is about much more than building applications that automate marketing (Web 2.0). It is about knowledge currency. Trust. Honesty. Transparency. Reputation. Networking. But you can’t have any of that if you don’t understand the unwritten rules of being a good net citizen, known as Netiquette.

Yeah, us geeks are full of ourselves, and we talk too much.

Well, hey… there is a lot to know with all this stuff. So in this article, I will answer the fundamental questions that I am getting from Realtors as to how to best use these new methods of networking to grow their real estate sales. How to come up high in Google. How to really use a Blog. And why how you use Facebook matters to your reputation.

Rule #1. There is no simple path to coming up number one in Google.

It can be a little draining explaining to folks how to come up high in Google because most people don’t want to hear the truth. Everyone wants to believe that there is a quick fix or trick to coming up high in Google, but there isn’t.
Some Truths:

• You need a site that has a lots of content.
• You need a site that has an old domain. The older the domain the better.
• You need a site that has well-formatted content.
• You have to have ORIGINAL content. Lots of it.
• You have to have a high Google PageRank, which can take quite a while to develop, and Google doesn’t update it often.
• There ARE formatting things that you can do to your website, like text linking, deep linking, adding a Google Sitemap, better page titling, and MUCH more.
• To get your Pagerank higher, you have to GENERATE A LOT OF INBOUND LINKS to your websites.
• You have to have time to wait – it sometimes takes a generous amount of time, especially to develop your site’s PageRank.
• There is more.

Stop thinking of Google as “something to be done” or handled, and think of it as a report card of your online work. ALL of your online work.

There are no free lunches with Google, no quick and easy tricks. But there ARE tricks and techniques. Most small web development shops don’t know all them. The more experienced web developers that understand how Google works charge a fee to work on your website.

Your blog can help you with Google. Your Facebook page can help you with Google. Simply adding tags to your blog posts WON’T MAKE YOU NUMBER ONE ON GOOGLE! But if you do them right, then they can help. I really want all of my clients’ websites to come up #1 in Google. But only 1% of my clients are willing to do the work it takes and wait for it to happen. This creates a natural conflict for us, especially because it is complicated to make happen. This is why there is a strong cottage industry of thieves that will take your money to “get you ranked in the top 10″. I have looked at many of them, and 99% of them are thieves.

I will focus on additional things that you can do to come up higher in Google outside of Blogs and Facebook in a future article.

Rule #2 Your website solution company should be your SEO consultant too, not just your web designer

It is up to YOU to contact your web design company, perhaps every 4-6 months, to give your site a checkup. Going to Google and typing in some words to see your ranking is NOT how you should be testing your site. Did you know that when you are logged into Google they change your search results based on what they know about you? It is true. So typing words into Google is not the way to test your site. There are many tools for testing your site outside of Google.

Rule #3 If you use a template company for your website, your Google Pagerank WILL suffer.

There are a LOT of companies out there offering turn-key Realtor websites with MLS listings in them. For the non-technical Realtor on a budget, these sites are an easy way to get a site live with listings. A Realtor was in my office the other day, and we pulled her site up to look at it. She is a friend, so I wasn’t charging her. I was just taking a look at what she has. Her site is build by a company that does Realtor template sites. So I check her Google PageRank, and her ranking is ZERO out of 10. That’s right – zero. So no matter what this company can offer her, the site won’t come up high in Google. I pointed this out to her, and she quickly back-peddled saying “most of my sales aren’t from my website anyways”. But it is pretty obvious that this is a copout, because why have the site if it isn’t going to generate leads?

So you might be wondering, why do template sites get penalized form Google? Duplicate content. Google is now smart enough to notice when a bunch of websites all look the same, and it hurts your score when your content isn’t unique.

Rule #4. Blogs are great for SEO, but are you using your blog correctly? Probably not.

I recently had a Realtor asking me for tips to make their website come up higher in Google. It happens all the time. Looking at their site, I saw a lot of things right away that could be done to make them come up higher in Google. It would take me….. 5 hours to explain all of it to them. It would take…. 20+ hours of work to implement it all. At $110 per hour, that gets expensive. Would they pay for that? Probably not. But some of my clients do. So, an easy to fill, glaring gap in their online marketing efforts that I saw was to add a blog link to their website. Why a blog? Because a blog makes it easier for the Realtor to add UNIQUE, ORIGINAL CONTENT to their website. Rich, juicy content that Google will respect when it reads it. Is that all there is to do? Fire up a WordPress blog, enter some articles, and sit back and wait for the Google gold rush? Hell Friggin No. There is still lots to be done.

Your blog needs articles that people actually give a shit about. Articles like this one! A rule in the new web world is that you have to stop holding onto your “secrets”. If you are an expert, you have to prove it with valuable information and less hype. The realtors that blog about Obama’s stimulus bill and who post their opinions about politics or their political affiliations on Facebook and their blogs are COMPLETELY MISSING THE POINT OF HOW THEY CAN HELP MAKE NEW RELATIONSHIPS. Why would you alienate 1/2 of all of your prospective customers by being political? Leave your ego and your confrontational political opinions at the door in this new web world. If I am a potential home buyer that wants a Realtor that can be trusted (and some can’t be), then SHOW ME that you are an expert and that you can be trusted. TELL ME WHAT I SHOULD KNOW about what it is like to live in this area. Posting a list of links to area parks and restaurants is a cop out.

OK, so how to choose content for your blogs…. Ask yourself “If I was a home buyer, will this content help me?”. If the answer is “no”, then don’t post it. Also remember that blogs are chronological. They are for telling the story of the moment. The top ten tips of the moment. The top recent problems that you are solving for customers. The top resources for customers, etc. etc. It is OK if these get old over time, because if you are a TRUE PROFESSIONAL, then you will constantly have new subject matter that is unique, easy for you to write, and relevant for your customers. THAT is what blog content should be. Content like link pages, information on neighborhoods, taxes, employers, zoning, entertainment, restaurants, mortgage lenders, all that content that isn’t time sensitive – that content should be on static pages in your website. That content is not time-sensitive. It isn’t storytelling. It is resource stuff, not blog content. Don’t repost listings into your blog – it looks desperate. It looks even more desperate on Facebook.

Rule #5. Blog Content Needs to Be Described AND LINKED to Be Found

So you wrote a great post to help potential home buyers. Terrific! Then you go to Google and you don’t see it. Not even a month later. Something must be wrong, you say! My web designer led me astray with all of this blogging malarky! Those bastard web designers. Well, before you blame the web designer, you have to ask yourself these questions:

1. did I add tags to my blog posts?
2. do I even know what the hell the tags are, how they work, and what they do?
3. does my blog have a decent number of posts in it?
4. am I linking my blog to other blogs?
5. are my tags formatted as complete keyword phrases?
6. am I linking to my blog from lots of other websites?
7. am I emulating this blog content and posting strategy to match the leaders of my industry?
8. have I created adequate categories in my blog so that I get the quality text links in the blog?
9. is my blog IN my company website, or is it linked from my company website? (hint: link it).
10. am I using the right blog software? is it the latest version?
11. am I using link directory websites like Digg.com, delicious.com, Technorati.com, and the other MANY sites?
12. am I tagging and linking words WITHIN my blog posts to other websites? hrm?
13. am I getting press coverage to get inbound traffic and links to this valuable blog content?
14. am I tweaking the permalinks in my blog posts to create adequate search engine safe URLs?
15. am I using Wikipedia to lookup all this crap that John McKown is telling me?
16. if I don’t want to learn all the blog crap, can I honestly blame my web designer for not doing it for me for free?

Digg.com and Delicious.com are nice, solid ways to get your blog content indexed by Google. It isn’t foolproof, and no SEO tip is. They are all part of what is required today.

Rule #6. Facebook is a powerful networking tool. But no one wants to be friends with a jerk Realtor.

Am I bashing Realtors? No. I am not bashing Realtors. There are a lot of great Realtors out there, some are my close friends. Some, unfortunately, are jerks. There are also jerk web designers and definitely jerk mortgage brokers. Hang with me here…. I think it is great that Realtors are using Facebook. I have a Delaware real estate license and I pay the National Association of Realtors and KCAR dues. So I AM a Realtor, at least technically. So are you a “Jerk Realtor” you ask? Well, that depends totally on your behavior. If you joined Facebook because some guy in a marketing seminar told you to add everyone in your address book to your Facebook account to make money, then yeah, you might be one. My point is, I will help you. I don’t care if you are a Realtor or not. I help people because, quite frankly, when I do so it ends up helping my business and it makes me feel good to share what I know. My ego likes me being considered an expert. I’d be a jerk web designer if I used my knowledge to exploit people like I see happening EVERY DAY from other companies in my industry. If you are HONESTLY interested in me, my experience, what I have to say, how I can help you, then great. Add me as a Facebook friend and I will accept you. Again, I really don’t care if you are a Realtor or not. If I help you and gain your trust by doing so, then you should return the favor and recommend me as an expert too. But….. if you sponge me for information and then blame me because you didn’t do ALL of the things that Google and Facebook and your website require for online success, then you are a Jerk Realtor. If you use your Facebook account to post all your listings, then you don’t look professional. Why do I want to see all of your listings in my Facebook account? I don’t. And you will be removed from my friends list in a hurry. I bet other people feel the exact same way. Relationships are built on trust, sharing, and listening. Not by adding a hyperlink to someone. Use Facebook, but don’t be a ….. you know.

You are on Facebook. Is your company?

You can create a FREE business page for your real estate company. I added one for Delaware.Net, check it out and become a fan real quick: http://www.facebook.com/pages/Dover-DE/DelawareNet-Inc/41553338643?ref=s . This a great way to get traffic, and to mass email your friends list with news from your organization. But BE CAREFUL. Don’t overdo it. Add content that matters, and don’t do it too frequently. Get all your business friends to add themselves to your new business page. There is a link at the bottom of the page when you look at my business page. That is how you can add your business site to Facebook.

Are you syndicating your OWN content?

If you are posting a good article to your blog, you should also use that article for an email newsletter. You don’t have an email newsletter? You should. The content that you mass email people is almost as sensitive as what you blog and post into Facebook. One thing that email newsletters are better at, is letting the visitor choose what content they want to get from you. For example, they could chose to get emails about new properties. So it is totally acceptable to email them property information. It is much different to dump your listings into your Facebook account.

Build a link share network – it is important

Earlier in this article I mentioned getting inbound links to your website to build your Google Pagerank. Google Pagerank can be thought of as a multiplier. Meaning, if your site has lots of jucy articles and keywords, but your Google Pagerank is a 1 (out of 10), then you are going to get beat in the search results every time. So your Google ranking can be thought of as this formula: Google PageRank * Relvance of Content = Ranking. One of the things Google looks at to determine how “important” your site is, is by measuring the number of websites that are linking to yours. It also takes into account RECIPROCAL LINKS. This is critical. So you should link to other large websites that have a good pagerank, and most importantly you should try to get them to link back to you. Start to look for sites that have a high pagerank, and then try to get a reciprocal link between their site and yours. Now repeat this dozens or hundreds of times, and you will start to see your Google Pagerank climb.

I wrote this in one sitting while watching TV. Ask me questions about any of this and I will do my best to answer you and explain further. Use the form below this story to post your questions. Thanks for reading, and I hope it helped.

You can lookup the registration on almost any domain name by using a “whois” search. A generic one can be found here: http://www.internic.net/whois.html. The whois search result will tell you when your domain name will expire. What most people don’t realize, is that domain names can be registered up to TEN YEARS into the future. If you are confident that you will be using your domain name well into the future, then you should register it for at least three years right away. The reason is because spammers and sploggers (people who generate splogs) only register their domain names for short periods of time, while legitimate businesses tend to register their domain names for more than one year. Search engines now look at this data to determine the trustworthiness of your website. In the case of Google, this data is used (in addition to other data), to give your site a trustworthiness ranking (The Google Page Rank).

What most people don’t realize, is that domain

names can be registered up to TEN YEARS into the future.

Back in the old days, all you had to do was to focus on creating Meta Tags and Page Titles for your website to come up high in search engines. Today, search engines are WAY WAY more sophisticated than that. Even things like your domain name registration can affect your online success. Adding a couple of years to your domain name won’t make you number one in Google search results, but it is one of many things that Google looks at.

My old PC laptop served me well, but….

I loved my Acer Ferarri laptop when I got it two years ago. Fast, good looking, lots of features like a card reader. It has served me well. When I got the Ferarri, it had Windows XP preloaded on it. I immediately wiped it and installed XP fresh. Ran great for quite while. But a few months ago, I decided that it was time to wipe XP and reload it again, because it was starting to slow down (as windows does over time). This time, I decided to give Vista a shot, since it works OK on some of our other systems here at the office.

More after the jump.

Vista destroys my Ferarri laptop’s performance

Vista went onto the Ferarri without a lot of problems, but I noticed something peculiar: my fan was running constantly, and the laptop got hot – REAL hot. Apparently, the AMD processor was forced to work a lot harder than usual, and instead of my fan coming on only during heavy multi-tasking, it was staying on all the time. The Ferarri got so hot, that it was too hot to put on my lap without a pillow or something. It is pretty funny now, but one time I even smelled something burning – it was the smell of the pillow getting hot (not good). I can laugh about it now, but it was annoying as hell. My battery life dropped substantially, due to the fan and the processor working harder. I ended up getting only 40 minutes of life out of it, and my bootup times were incredibly long.

Time for a new laptop

As I started to shop for a new laptop, I hadn’t intended to get a Mac, but I was aware that they had new laptops coming out. I also heard about the new thin and light line of laptops at Best Buy. I went and checked em out, and bought this Toshiba:

Bought this Toshiba from Best Buy, and took it back

It is a nice 13.3″ thin and light laptop, with a 2.4ghz processor in it and 2GB of ram. I got it home, and was pretty excited about it until the mouse button broke – not good. Took it back to exchange it, and they were out of them. Also wasn’t happy with the 1280 x 800 resolution (ick).

Got a new MacBook, then took it back for a MacBook Pro

What they DID have, was the new Macbooks, with DDR3 RAM (twice as fast as regular ram), and a lot of new features. I can run 99% of my software on the Mac already (Adobe, MS Office, Firefox, Adium IM, etc), so I didn’t have a worry about running Windows apps. I bought the regular Macbook, and brought it home. Once I got it home, I wanted some of the features on the Macbook Pro (express slot to use for a card reader), and the bigger screen (1440 x 900).

My New 15″ MacBook Pro

I had to drive to Concord Pike (202) to the Best Buy up there to get the 15″ Macbook Pro, and I love it. It is super-fast, and I my USB celluar card screams on it. I am going to put 4GB of DDR3 ram into it next week. I haven’t turned on the Ferarri laptop for two days now.

Initial Thoughts

• super-bright LED screen
• backlit keyboard is nice
• nice fast bootup
• two video cards
• great speakers
• Entourage (Outlook for the Mac) works great with my Exchange hosting
• Cellular card browsing is much faster
• Adium is way better than Trillian (for instant messaging)
• Bluetooth mouse works up to 50 feet!
• Nice and thin

So far, so good. I like it.

Sales Account Executive
If you love the web, and you have sales experience, this could be your dream job. Applicants will be expected to have a technical background, and understand popular web site terminology. You will be expected to write proposals for clients, so business writing ability is a must. More information here.

My wife Kelly and I are currently building our absolute dream home in West Dover, DE, and the neighborhood already has Verizon Fios installed. I am giddy to get Fios because of the Internet speed. Greg Austin, one of our project managers at Delaware.Net, already has the Fios triple play (internet, TV, phone) at his house and he loves the quality. My only concern about using using Fios for TV will be the number of true HD channels, and the availability of true on-demand shows. Greg says it works great.

Our new house has complete structural wiring with CAT5E in pretty much every room of the house, so it will be great to stream music and movies throughout the house. We used SmartIS to wire the home, and they worked with us to make sure that the home would be future-proofed. We will be able to send HDTV signals over the network, and terminate the signal at remote HDMI ports. I’ll put more online about the home soon, and our current home which is now on the market.

Cities need to provide real-time bill payment options online

Municipal customers expect to find convenience features in their local municipal website. With the mass adoption of broadband, online banking, ecommerce, and web applications, it is no longer a novelty to add an online bill-pay system to a municipal website. Delaware.Net builds real-time online bill-paying services for small and large towns, as well as corporations and utility companies. When complete, city customers can look up their account online securely, and pay their outstanding balances using a credit card. We can integrate with any popular billing package that runs on an SQL database server, or that has an import/export API (Application Programming Interface). The API serves as a gateway that allows us to look up and insert successful payment information into a municipal billing system.

Who pays for credit card fees?

An important challenge we have seen in working with large municipalities and utility companies is determining who will pay the fees that merchant providers charge. To accept credit cards online, there will be typically two fees involved; the merchant account fee, which is a percentage of each transaction, and the payment gateway service (such as Authorize.net), which makes the transaction real-time in your website. If you simply tack-on these fees to the bill amounts that your customers are paying, then they will generally not use your online bill-pay system. Why? Because postage stamps are always going to cost less than the fees that you add to the transaction if they are percentage-based. Since your customers are able to gain convenience by using the website, and since your city employees won’t need to open paper envelopes and process checks (expensive in labor costs), the online fee amounts are generally a wash if the transaction amounts are under $500 on average. For this reason, you may want to limit the total amount that can be transacted through the website, to minimize fee exposure, or you can calculate your total cost of providing the online bill-pay service and incorporate it into your fee structures across the board.

How NOT to introduce online bill-pay to your customers

I witnessed one utility company that had a successful online bill-pay system, and then outsourced it all to a separate bill-pay company so that they would not have to worry about the fees any longer. The problem was, each bill had $20 tacked on as a service fee. It really looked and felt like a bait-and-switch to the utility company’s customers, because they would start to enter payment information and then get hit with the $20 transaction fee. As you can imagine, customers stopped using the service almost immediately.

How much are the credit card fees?

There are two primary fees involved in accepting credit cards online. The first is the payment gateway service, and the second is the merchant account fee.

The payment gateway service is straightforward and inexpensive. Typically they are $90 – $140 to setup, and then you have a $10 per month fee, and a 15 cent transaction fee. The payment gateway talks to the card issuing bank, the card companies (Visa, MC, Amex, Discover), and your merchant account. The payment gateway service is required for real-time transactions.

Merchant account fees are where things can get expensive. With fees generally between 1% and 3% of the total transaction amount, with the average being about 2.3%. In my opinion, a municipality should never pay more than 2% for merchant account fees. This is because merchant account providers use a risk assessment chart to calculate your fees. I have seen these charts, and you can find them if you do a web search. The lowest credit card fees are 1%, and this is typically the rate for a grocery store – they ALWAYS get the lowest rates. A typical mom-and-pop web business can get about 2.3%. As a municipality, your transactions are much more trustworthy than a typical online retailer. It is important to note that ALL MERCHANT ACCOUNT FEES ARE NEGOTIABLE so you MUST shop around.

Why you shouldn’t just sign-up for a merchant account from your bank:

A common mistake that I see is when an organization goes to their bank for a merchant account. This is because the vast majority of banks simply RESELL merchant accounts from one of the large merchant account providers. You should shop around and get a quote from several companies so that you can get the best rate. Even a fraction of a percent difference in cost can add up to big dollars in savings when you obtain a merchant account. I have dealt with MANY different merchant account providers over the years, and you need to be careful to make sure that they have experience with online transactions. Surprisingly – many do not. We have worked with PNC Bank corporate as a reseller of their merchant account, but we in the end, they too were simply reselling someone else. Today, we have a close relationship with a merchant provider that has superb rates, and they offer great customer service. I can’t post the name here, but contact me directly (888-432-7965 x100) and I can give you their name.

Integration with billing systems

While it may sound impressive to have a real-time synchronization between your billing system and your website, this is typically not how the two systems interact with each other. A batch import/export system that can be automated to run each day (or each hour) is much more reliable than a live data connection between both servers. This is the only way that we build our payment systems. The payment transaction is real-time, but the synchronization with your billing system is not.

Security and Data Storage

Unless requested by our customers, we do not store any credit card data or financial data that comes through the payment systems. We simply pass the transaction information to the payment gateways, and insert the “approved” or “declined” codes into the data tables that we synchronize with your billing system. All of our web accessible payment forms are secured with 128bit SSL security, which is the same as an online banking website.

If you have any additional questions about municipal online bill-pay systems, visit our website at www.delaware.net and shoot me an email.

Engadget Story

Cuil uses the same preview graphic of the web sites in it’s index, like Ask.com does. So this part of it really isn’t new. What seems to be different about it, is its size – Cuil states that they contain over 121,617,892,992 web pages – much larger than Google’s number of indexed pages. I look at a lot of news sites each day and evening, and I sometimes look at Google news (news.google.com). The problem with Google news is that they basically pull in news headlines from around the world, and they massage the data a bit. After the announcement of Cuil on CNN and other news sites Monday, Google news had articles on it about how lame Cuil is. I really don’t trust Google that much anymore, so I decided to try out Cuil so that I could compare it against Google and Yahoo.

The first thing that you notice about Cuil is that their site is black, and there isn’t anything on it but a search box. The founders of the site are being tight-lipped about how it works, but just as we have reverse-endineered how google ranks sites, I am sure that over time we will be able to pull out some useful techniques to help sites come up high in Cuil (if it gets any traction).

The second thing that I noticed about the results I was seeing in Cuil is that when you add a local state name or place name to your search, there really isn’t a fair set of results that come up. When I added state names and area names to searches, what Cuil returned were mainly very cheezy directory sites. This is bad, and it could be easy for spammers to trick Cuil in this way by creating bogus directory sites. Some of these sites were obviously stuffed with keywords. For example, one search that I entered came back with many different results for the same web site, and that web site had made a page for every state name. Google would have been better at filtering that out, and that spam filtering is necessary to have a good search engine. So to sum this up, it looks like for right now, it will be incredibly easy to spam Cuil with some doorway pages, and old-school black hat SEO. But why would you want to do that, and get kicked out of Google? Cuil will need to work hard at getting lame directory sites out of its index. Who cares how many pages are in it if they are all lame?

Cuil – not ready for prime time
I really wanted to see more from Cuil, but I am not giving up hope for it yet. I want them to succeed because I want to see a viable alternative to Google. Something new that won’t be “evil” for a while. Cuil isn’t ready yet because there is no way to add a website to their engine. Also, as I said earlier, it appears that it would be incredibly easy to spoof Cuil and get sites to come up high, as I kept getting results that had blatant black-hat spamming techniques right in the body text of the websites coming up at the top of Cuil searches. Even a non-technical person could scan the results that Cuil spits out, and tell that the websites listed in the results were not trustworthy. It has that spammy aftertaste to the whole site when you look at the results.

Why Google has Become Evil
In my opinion, Google is about to start a long, painful decline. Some have said that this has already begun. Google’s stock price had a high of $714 per share in December 2007, and today their stock price is down to $483.11. That is an enormous drop. I think it still has a long way to go down. Why am I hating on Google? Because they are modifyng search results for each person that logs into Google, and that is bad news for your web site, for the web design industry, and for piracy. Here is how we discoverd it… A while ago, we started to notice that our search results in Google were changing if we were logged into Google, and if we weren’t logged into Google. We would have two computers in our office that were getting different search results for the EXACT SAME SEARCH in Google. If you use GMail, or Google Analytics, or any other “free” Google service, and you don’t log out of their site(s), then your next Google searches are tracked and altered to match your physical location and preferences. They are tracking who you are, what you search, and your results (and advertising) are then modifed to match your profile. I don’t like that at all.

Modified Google Search is bad for Ecommerce
It MIGHT sound like a good idea, but imagine trying to sell products to people around the country with an ecommerce site. Instead of showing sites that rank the best, Google might show the LOCAL sites that rank the best, when what you really wanted was a nationwide search for results. Once we realized this was happening, and we were able to duplicate it over and over again, I was convinced that the beloved Google is now in fact as evil as any other corporate behemoth that puts provits above customers.

Yahoo is now better than Google? Huh?
After seeing the privacy issues that Google is now presenting us, it caused us to go back and look more at Yahoo, and other search engines so that we could compare raw search performance and accuracy. The result was surprising – Yahoo had much better and more accurate results for just about every search we did. And believe me, I am no Yahoo fan. I haven’t used their site in a loooong time. Pretty much since Firefox put a Google search box in the upper right hand corner. So I decided to make Yahoo my default search in Firefox for a couple of weeks, and see if it works better for me. I’ll let you know how that goes.

So try out Cuil.com, do some searches, and let me know what you think!