04.30.07
News - Improvements to our Store-Logic Ecommerce Server
We’ve made a ton of progress with our Store-Logic Ecommerce platform this month, in preparation for our launch of our next version of our commerce and CRM platform.
- Syndicated Superstores for Manufacturers and Distributors
It is now possible to have one very large ecommerce web site store that can syndicate its products to other stores. In the past, we accomplished this by adding designs to categories within the main store, or custom-designing categories that we linked to domain names (these were called ‘mini-stores’). What we have now is much better.Here is how syndicated stores work:
A master store is created, usually for a manufacturer or a distributor that has a large product catalog. Inside the master store, product categories are chosen to become syndicated. Retail stores (or “child” stores) can then be created with Delaware.Net that can seamlessly pull these products and categories as they are added or updated, which saves the retail store owner a tremendous amount of time getting their store populated with products. So drop-shipped or standard items don’t have to be updated. The great thing is, each retail store remains 100% standalone and fully-functional, so retail store owners can have a custom design, and enter additional products to their store. The retail store’s customer data and sales data is also kept private.A retail store example would be a vehicle dealership that sells parts for their vehicles. The company that sells them the parts could offer them a complete up-to-the-minute parts catalog from their master store that is syndicated into their web site. - AJAX Technology Added to Store-Logic
AJAX stands for “asynchronous Javascript and XML”. Its the technology that makes Google Maps work without constantly refreshing web pages to make the maps zoom or move. We are using AJAX in all of our new applications, and it really helps to make the Store-Logic administration interface more responsive. - UPS XML Gateways Finally Complete
Store-Logic (at long last) communicates with UPS’ XML gateways. UPS recently upgraded their gateways, and these have been implemented into Store-Logic. This allows Store-Logic to be used for international and domestic shipping with real-time lookups, tracking, and more. UPS rates change with fuel prices, and there are also separate rate tables for residential and business addresses. Additional features also include dimensional weight shipping calculations. Testing of Store-Logic shipping with a third-party company is underway and should be complete by early June. This will make Delaware.Net a “UPS Ready” partner with UPS, which many other small ecommerce vendors won’t be able to say because their shipping charges will not be accurate. - Multiple Photos Per Product
Store-Logic can now manage many more photos per product than it could in the past. - Additional SEO Fields
We have added an entirely new SEO section to Store-Logic, and URLs are also going to be “search engine safe” - Lots more on the way!
There is a lot coming to the Store-Logic engine that will be announced soon. One thing that we can tell you is that it will work more tightly with our other marketing and sales applications.
For more information, call Delaware.Net at 888-342-7965 or get a quote online.
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