One of the biggest (if not THE biggest) challenges in building a new web site for a client, is getting quality written content for the web site that is provided by the client. Jason Cockerham, a web developer at Delaware.Net, just wrote a good post about this in the Delaware.Net blog.
The written content that is necessary to build the web site can come from a lot of areas, including brochures, interviews, videos, history, testimonials, product information, and more. When none of this information is available for the web site, then it might be time to employ a copy writer that can help you to write this content. Typically a professional copy writer will charge about $1,500 or more to help write the copy for a small web site. We know of several copy writers that we can contact if a client wants to go in that direction, but most of the time we end up helping the client to organize this content in one respect or another.
When planning your new web site, you should begin to gather and organize all of this content for your web developer, and it should all be provided in digital format (such as Microsoft Word).
